A Unique Business Approach....

A question was recently brought my attention in a current class I am taking for my MBA program, the question was "How does LR Consulting Enterprise physical work on a full campaign for a client"? I was most certainly honored by the question and with this persons need to understand just how our unique business approach works. Let's begin!

To the right, you will notice a flowchart that indicates how LR Consulting Enterprise works on a full campaign. Although each service comes as an a la carte, the chart is specifically towards a full campaign for either Business Development ||Strategic Marketing ||Publicity. The initial process consist of client completing survey, moving towards an in-depth consultation based on survey completed. Next, based on survey and consultation, we advance to creative direction, this  is where we give our professional suggestions and realistic goals for campaign direction moving towards strategic marketing, this is when we determine our clients target, brand identity, value of market, and branding material such as, brochures, logos, pamphlets, operating manuals, etc.

Strategic  marketing works cohesively with public relations and website development. Public relations is the art and marketing is the science and because a company’s website is a branding source as well as a web based destination to house information about the company, all three play major roles in strategic marketing. After we have defined goals, created a more realistic project that is obtainable, and determined a feasible direction, the implementation stage begins, known to us as the review process which consist of an evaluation and follow-up.  

The purpose of our flowchart is to help maintain efficiency on each project not only for LR Consulting but also for the client to reassure them based on how we work and create an in-depth approach to their business needs. Each process does affect another process, which if not completely accurate, can cause additional barriers and preparation for a project based on inaccurate information. Although our flowchart does not use symbols, different colors, or arrows, the look and presentation is effective in appearance because it’s not confusing and does not allow room for assumptions.

For more details and information about LR Consulting Enterprise, please visit Company Website

When Fashion Matters…

Life as an Entrepreneur: When Fashion Matters…Column By: CEO LaNisha Rene of LR Consulting Enterprise, LLC

As an Entrepreneur, you don’t necessarily have to be a step ahead of the fashion curve to know how to dress for special events, the office, or client meetings. All it takes is a level of refinement when mixing and matching colors or patterns, accessorizing, and glamour to look your best! It’s extremely important to make a statement and not just by your work ethics or high levels of moral values; though your quality of work can make a major difference in how you will receive more work, compensation, or new clients.

In this issue, “Life as an Entrepreneur” will highlight some top, easy fashion trends that can be worn directly from your closet! After all, for a savvy business woman, there’s nothing more embarrassing or uncomfortable than wearing the wrong outfit to the “RIGHT EVENT”!

For instance, a multi-colored scarf draped around the neck with a sexy pair of denim skinny jeans, and solid color heels to match one of the colors from scarf, is a trendy ensemble that deserves a stamp of approval. You can also wear a sequence jacket or basic waist length jacket over the tank top instead of a scarf for a dresser look. This type of outfit is only for dress down occasions, entertainment based, or if you’re having late night drinks with client or co-workers. DISCLAIMER: It’s fabulous to wear a variety of solid color skinny jeans, not having patterns but different solid colors, makes it easier to mix and match accessories, shirts, and shoes. Denim leggings are suited for all body types and can work with tank top look as well, but the tank top will need to be longer than waist length. Some companies may permit blue denim jeans and leggings during the latter part of the week. DISCLAIMER: If your pants are tight, ripped, too low, too high, or white-washed, neither of them complies with office dress guidelines.

Now let’s move on to Red Carpet events! These events are the best events to display your style. When attending Red Carpet events, it’s important to accessorize everything, i.e. outfit with jewelry, shoes, hair, and make-up. A sexy, slightly tight fitted cocktail dress is always perfect for Fashion Red Carpets. Above are a couple examples. In addition, don’t forget -MIX AND MATCH YOUR COLORS!!

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