A Unique Business Approach....

A question was recently brought my attention in a current class I am taking for my MBA program, the question was "How does LR Consulting Enterprise physical work on a full campaign for a client"? I was most certainly honored by the question and with this persons need to understand just how our unique business approach works. Let's begin!

To the right, you will notice a flowchart that indicates how LR Consulting Enterprise works on a full campaign. Although each service comes as an a la carte, the chart is specifically towards a full campaign for either Business Development ||Strategic Marketing ||Publicity. The initial process consist of client completing survey, moving towards an in-depth consultation based on survey completed. Next, based on survey and consultation, we advance to creative direction, this  is where we give our professional suggestions and realistic goals for campaign direction moving towards strategic marketing, this is when we determine our clients target, brand identity, value of market, and branding material such as, brochures, logos, pamphlets, operating manuals, etc.

Strategic  marketing works cohesively with public relations and website development. Public relations is the art and marketing is the science and because a company’s website is a branding source as well as a web based destination to house information about the company, all three play major roles in strategic marketing. After we have defined goals, created a more realistic project that is obtainable, and determined a feasible direction, the implementation stage begins, known to us as the review process which consist of an evaluation and follow-up.  

The purpose of our flowchart is to help maintain efficiency on each project not only for LR Consulting but also for the client to reassure them based on how we work and create an in-depth approach to their business needs. Each process does affect another process, which if not completely accurate, can cause additional barriers and preparation for a project based on inaccurate information. Although our flowchart does not use symbols, different colors, or arrows, the look and presentation is effective in appearance because it’s not confusing and does not allow room for assumptions.

For more details and information about LR Consulting Enterprise, please visit Company Website

Introducing New Products

Why do so many new products fail? Usually for many reasons. Companies often are so enamored of their new product ideas that they fail to do their research, or they ignore what the research tells them. Sometimes the pricing or the distribution channels are wrong. Sometimes the advertising doesn't communicate. Successful product launches result from an integrated process that relies heavily on research and solving up-front issues. Let's review some of these critical issues that affect product introduction.

Market Research - Market is key. Without necessary information, you're simply flying blind in a storm, headed for a crash landing without a para-shoot.

Timing - Can dictate your products success, without asking the right questions to research the correct answers, you are looking at a downward spiral in the production and launch of your product.

Capacity - If the product or service is successful, do you have the personnel and manufacturing capacity to cope with the success?

Training - Your sales organization, inside employees, and distribution channels will need to be trained about the product.

Promotion - Finally, you need the promotional program to support, introduction, forms of advertising, trade shows, promotional literature, samples, incentives, Web site, seminars, and public relations.

For time sake, we only indicated the bare necessities an entrepreneur will need to be successful and to expand their business further. Please visit WWW.LRCONSULTINGENT.COM and contact one of our consultants TODAY!!

Bill Gates…...The Ultimate Realist!!

Love him or hate him, he sure hits the nail on the head with this!


Bill Gates recently gave a speech at a High School about 11 things they did not and will not learn in school.


He talks about how feel-good, politically correct teachings created a generation of kids with no concept of reality and how this concept set them up for failure in the real world.


Rule 1: Life is not fair - get used to it!

Rule 2 : The world won't care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

Rule 3 : You will NOT make $60,000 a year right out of high school. You won't be a vice-president with a car phone until you earn both.

Rule 4 : If you think your teacher is tough, wait till you get a boss.

Rule 5 : Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity..

Rule 6: If you mess up, it's not your parents' fault, so don't whine about your mistakes, learn from them.

Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listenin g to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent's generation, try delousing the closet in your own room.

Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they'll give you as MANY TIMES as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life.

Rule 9: Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time..

Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.

Rule 11: Be nice to nerds. Chances are you'll end up working for one.